*Basic Information

Birth: 1985.01

Degree: Ph.D.

Graduated From: Shanghai East Normal University

Academic Title: Lecturer/ Master's Supervisor 

Office: Room 1403, Office of the Broadcasting and Television Major.

Tel: 86-514-87975541

Email: 465206006@qq.com 

*Research Fields:

Cultural Industry; New Media Studies, International Communication

*Teaching Courses:

News Interview and Writing

An Introduction to Internet and New Media (Bilingual)

Practice of Public Relations (Bilingual)

Convergent Reporting

New Media Professional English

*Research Projects:

1. Research on Evaluation System and Modern Application for the Animation Conversion of Chinese Traditional Drama, sponsored by the Ministry of Education of the People's Republic of China, 2020. 03.

2. Research on Value Evaluation System of Tourism Development and Production Transition of Jiangsu Opera Intangible Cultural Heritage, sponsored by Jiangsu Provincial Department of Culture Cultural Science Research Projects, 2018.08. 

3. Research on Discourse Narrative of China's International Environmental News, sponsored by Jiangsu Philosophy and Social Science Fund in High Education, 2018.06.

4. Research on the Media Construction of Yangzhou Urban Environmental Image (2012-2017), sponsored by Yangzhou Key Social Science Research Projects, 2018. 04. 

5. Research on Yangzhou Image Constructed by International Media (2016-2017), sponsored by Yangzhou Key Projects of the Socialism with Chinese Characteristics Center, 2018.06.  

6. Research on Construction and Communication of Modern Events as urban brand symbols, sponsored by Humanities and Social Sciences Fund of Yangzhou University, 2013.12.

*Published Articles: 

1. The Evolution of Chinese Opera Consumption Space in Jiangnan Cities during the Ming and Qing Dynasties-- A Case Study of Suzhou and Yangzhou, Social Sciences In Nanjing, 2020.09.

2. What are ProPublica Site Keeping and Reforming in its Investigative Reporting?——ProPublica's Main Prize-Winning Works in the Year of 2017, News and Writing, 2018.05.

3.  “Functional City" to "Cultural City" : The Principle and Path of Visual Media Communication of Urban Cultural Symbols, News World, 2018.07.

 4. The Exploration of the China's Environmental Communication Talents Training and Cultivation: Taking the Journalism School of Columbia University for Example, Environmental Education, 2018.05. 

5. Analysis on Emotional Metaphor in the Dance Drama "Tiger's Life", Mass Literature, 2018.06. 

6. TV Drama “Public Servant for Guns and Cannons”：“Usual-Odd” Style of Visual Narration in the Context of Late Qing Dynasty, Film Literature, 2014.05. 

7. On the Cultural Space Construction of Regional Cities, Journal of Yangzhou University (Humanities and Social Sciences Edition), 2013.06. 

8. On the Issue of Context in News Reporting, Journalism and Mass Communication Monthly, 2011.09. 

9. Just Done It--- Nike’s New Advertising Plan Facing Global Economic Crisis, International Journal of Business and Management, Canada, 2009, Vol 4, No 3. 

10. McDonald’s New Communication Strategy on Changing Attitudes and Lifestyle, International Journal of Marketing Studies, Canada, 2009, Vol 1, No 1.

*Published Books: 

Experience Model and Communication Strategy of American Local Cultural Festivals Branding, Guang Ming Daily Press, First Edition, November 2015.

Translated book, Leadership Communication, Fudan University Press, First Edition, August 2013.

*Awards:

Second Prize of the 11th Excellent Achievement of Philosophy and Social science in Yangzhou (2018)

Excellent Instructor of the First Prize of the Microfilm Competition by Jiangsu Provincial Student Aid Management Center (2018)

Excellent Instructor of Overseas Education (2017)

Excellent Instructor of Outstanding College Students Graduate Thesis of Yangzhou University (2017)

Excellent Instructor of the Summer Social Practice (2016)

Most-popular Class Director (2013-2014)

Second-Class Prize of 2013 Yangzhou University Outstanding Teaching Award