Profile
主要研究方向
1.消费者行为
2.饮食文化
主要讲授课程
1.餐饮市场营销
2.中国烹饪史
3.饮食消费心理学
主持的部分项目
1.《消费者食品安全信息搜寻及其影响因素的实证研究》(2013-2014)江苏省社科研究课题(项目负责人)
2.《沙头蔬菜种植农户生物农药施用意愿的影响因素研究》(2014-2016)扬州科技攻关计划软科学研究(项目负责人)
3.《消费者食品安全风险认知与防控研究》(2015-2016)扬州大学人文社会科学研究基金(项目负责人)
发表论文
1. Vegetable farmers'use intention towards biopesticides and its influencing factors: based on the survey in Jiangsu Province, China.Carpathian Journal of Food Science and Technology,2016.
2. Research on Risk Perception and the Influence Factors Analysis of Freshwater Edible Fish. Advance Journal of Food Science and Technology,2015.
3. Consumer's intention to purchase chicken after the fast-growing incident in China. Journal of Interdisciplinary Mathematics, 2015.
4. Consumer's Risk Perception of Genetically Modified Food and its Influencing Factors: Based on the Survey in Jiangsu Province, China. Open Biotechnology Journal, 2014.