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Hong Sheng received her bachelor's degree from Shanghai Jiaotong University in 1999, her master's and Ph.D. degree from University of Nebraska-Lincoln in 2003 and 2006 respectively. She joined the School of Business at Yangzhou University in 2015. Her research interests include E-commerce, mobile commerce and social commerce, technology acceptance, and trust and privacy issues. Her res...Detials

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How to inspire customers via social media

Release time:2021-04-09 Hits:

Affiliation of Author(s):商学院（产业经济研究院）
Journal:INDUSTRIAL MANAGEMENT & DATA SYSTEMS
Co-author:杨翩翩,冯元粤
First Author:SH
Volume:120(6)
Page Number:1041-1057
ISSN No.:0263-5577
Translation or Not:no
Date of Publication:2020-01-01

Pre One: An Empirical Study on Consumers' Perceived Value of Social Commerce