盛红   

Hong Sheng received her bachelor's degree from Shanghai Jiaotong University in 1999, her master's and Ph.D. degree from University of Nebraska-Lincoln in 2003 and 2006 respectively. She joined the School of Business at Yangzhou University in 2015. Her research interests include E-commerce, mobile commerce and social commerce, technology acceptance, and trust and privacy issues. Her res...Detials

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Consumer behavior and technology acceptance

  • Technology acceptance 

  • E-commerce, mobile commerce and social commerce 

  • Trust and privacy issues 

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