扬州大学教师个人主页服务平台 Junwei Cao--Dr.HarryC Home-- Offense and defense between streamers and customers in live commerce marketing: Protection motivation and information overload

Personal Information

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Supervisor of Master's Candidates

Date of Birth:1991-05-10

E-Mail:

Date of Employment:2022-06-28

School/Department:School of business

Business Address:扬子津向学楼1111-11

Gender:Male

Contact Information:008117@yzu.edu.en

Degree:Doctoral Degree in Management

Status:在岗

Alma Mater:Yeungnam University

Official website

Junwei Cao

Date of Birth:1991-05-10

Gender:Male

Alma Mater:Yeungnam University

Paper Publications

Current position: Dr.HarryC Home / Scientific Research / Paper Publications

Offense and defense between streamers and customers in live commerce marketing: Protection motivation and information overload

Journal:Plos one
Co-author:钟玲玲
First Author:曹峻玮
Indexed by:Resource Article
Translation or Not:no
Date of Publication:2024-09-07
Included Journals:SCI

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