Junwei Cao
Date of Birth:1991-05-10
Gender:Male
Alma Mater:Yeungnam University
Scientific Research
Research Field
Digital Marketing, Social Commerce, Information Overload, Digital mHealth
Paper Publications
- 曹峻玮,钟玲玲.Offense and defense between streamers and customers in live commerce marketing: Protection motivation and information overload.Plos one,2024,
- Dong Liu,Sangbum Son,曹峻玮*.The determinants of public acceptance of telemedicine apps: an innovation diffusion perspective.[SCI].Frontiers in Public Health,2023,11(1325031):
- Junwei Cao,Feng Liu*,Meng Shang,Xiaotong Zhou.Toward street vending in post COVID-19 China: Social networking services information overload and switching intention.[SCI].Technology in Society,2021,66(101669):
- Meng Shang,Chunjie Jia,钟玲玲,曹峻玮*.What determines the performance of digital transformation in manufacturing enterprises? A study on the linkage effects based on fs/ QCA method.[SCI].Journal of Cleaner Production,2024,2024(141856):
- Junwei Cao,GuihuaZhang,DongLiu,MengShang.Influencing factors of users’ shift to buying expensive virtual gifts in live streaming: Empirical evidence from China.Frontiers in Psychology,2022,
Patents
- No content
Published Books
- No content