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潘成云
Personal Information
正高级
Supervisor of Master's Candidates
Paper Publications
PCY,葛兆颖,Fan Qing ji,朱蕾蕾.市场营销专业课程联动研究性服务学习初探——基于亲子游学项目营销实践.科教文汇(中旬刊),2018,
PCY,文化建设本质论.《社会科学战线》,2009,
PCY,品牌命名社会心理分析.《商业研究》,2008,
PCY,产品生命周期细分与营销策略.《当代财经》,2003,
PCY,基于心理契约假设的企业文化本质、生命周期和管理模式研究.《华东经济管理》,2011,
PCY,基于心理契约视角的文化建设管理问题研究.《扬州大学学报(人文社科)》,2014,
PCY,高校专业课程研究性教学过程管理初探.高教学刊,2016,
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