盛红   

Hong Sheng received her bachelor's degree from Shanghai Jiaotong University in 1999, her master's and Ph.D. degree from University of Nebraska-Lincoln in 2003 and 2006 respectively. She joined the School of Business at Yangzhou University in 2015. Her research interests include E-commerce, mobile commerce and social commerce, technology acceptance, and trust and privacy issues. Her res...Detials

直播电商中消费者心理抗拒及其影响因素研究[J]. ,2023(33):.

Release time:2024-02-02  Hits:

  • Affiliation of Author(s):商学院
  • Journal:中外企业家
  • Co-author:肖红
  • First Author:SH
  • Translation or Not:no
  • Date of Publication:2023-01-01