盛红   

Hong Sheng received her bachelor's degree from Shanghai Jiaotong University in 1999, her master's and Ph.D. degree from University of Nebraska-Lincoln in 2003 and 2006 respectively. She joined the School of Business at Yangzhou University in 2015. Her research interests include E-commerce, mobile commerce and social commerce, technology acceptance, and trust and privacy issues. Her res...Detials

需求-可供性-功能(NAF)框架下电商直播用户体验对购买行为的影响机理

Release time:2023-02-23  Hits:

  • Affiliation of Author(s):商学院
  • Journal:经济研究导刊
  • Co-author:王津蕊
  • First Author:SH
  • Volume:2022(26)
  • Page Number:39-41
  • Translation or Not:no
  • Date of Publication:2022-01-01