Hong Sheng received her bachelor's degree from Shanghai Jiaotong University in 1999, her master's and Ph.D. degree from University of Nebraska-Lincoln in 2003 and 2006 respectively. She joined the School of Business at Yangzhou University in 2015.  Her research interests include E-commerce, mobile commerce and social commerce, technology acceptance, and trust and privacy issues. Her research has been published in journals such as Journal of the Association for Information Systems, Information and Management, Information Systems Journal, Journal of Strategic Information Systems, Communications of the ACM, The DATA BASE for Advances in Information Systems, among others.