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张鹏

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副高级  
Supervisor of Master's Candidates  

Paper Publications

The dual-channel retailer’s channel synergy strategy decision

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Affiliation of Author(s):商学院

Journal:Journal of Theoretical and Applied Electronic Commerce Research

Co-author:Bei Xia,Victor Shi

First Author:Zhang Peng

Volume:16

Issue:7

Page Number:3184-3201

Translation or Not:no

Date of Publication:2021-01-01

Included Journals:SSCI

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