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张鹏
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副高级
Supervisor of Master's Candidates
Scientific Research
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Paper Publications
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张鹏,Shilong Bian.Integration of e-commerce traffic supply chain and product supply chain in the era of digital economy.International Transactions in Operational Research,2025,
Zhang Peng,Yong He,HenryXu.Fresh product e-retailer s sales strategy choice free shipping package or combined strategy.Journal of the Operational Research Society,2024,75(7):1385-1394.
Zhang Peng,Victor Shi,Shao Lingzhi,Yang Liu.When can a manufacturer benefit from adding a direct sharing channel?.European Journal of Operational Research,2023,309(1)371-386.
Zhang Peng,Xiaofeng Xu,Victor Shi,Jing Zhu.Simultaneous inventory competition and transshipment between retailers.International Journal of Production Economics,2020,230107781.
Zhang Peng,Xuan Zhao.“Preorder-online, pickup-in-store” strategy for a dual-channel retailer.Transportation Research Part E: Logistics and Transportation Review,2019,12227-47.
张鹏,Chunming (Victor) Shi.Retailer's channel structure choice: Online channel, offline channel, or dual channels?.International Journal of Production Economics,2017,19137-50.
Patents
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Published Books
张鹏,全渠道时代下的供应链协同与整合.[Monograph].江苏大学出版社,2024
Research Projects
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存量竞争下网络零售平台供应链的流量运营机制研究,国家自然科学基金项目,张鹏,
资金约束下的共享平台动态竞争策略研究,国家自然科学基金青年科学基金项目,张鹏,
竞争博弈视角下电商平台流量的分配机制与智能算法研究,教育部人文社科研究项目,张鹏,
竞争博弈视角下双渠道零售商的渠道间协同策略研究,教育部人文社科研究项目,张鹏,
新商科建设助推新质生产力发展的理论逻辑与实现路径研究,江苏省教育科学“十四五”规划重点课题,张鹏,
增强江苏产业链供应链韧性的思路与对策研究,张鹏,